HIC Acquires Beyond Gourmet Brand


HIC, Harold Import Co., has acquired the Beyond Gourmet brand of environmentally-friendly, healthy cooking and baking products from A.V. Olsson Trading Co., Inc., a family-owned business that imports fine dairy products, Skansen herring, and other Swedish goods, in addition to the Beyond Gourmet line of products. The Beyond Gourmet line includes unbleached Parchment Paper, Baking Cups, Cheese Cloth, and Coffee Filters.

As of December 7, 2015, the Beyond Gourmet line will become a brand of the New Jersey-based HIC, Harold Import Co., joining the company’s growing family of brands which include HIC, Mrs. Anderson’s Baking®, Helen Chen’s Asian Kitchen®, The World’s Greatest™ Gadgets, Fante’s Italian Home Cooking, and Elizabeth Karmel’s Grill Friends®.

BeyondGourmetBakingCups “The addition of Beyond Gourmet to our own family of brands is in line with our commitment to bringing high quality products at great prices to the home and professional chef,” explains Robert Laub, president of HIC, Harold Import Co. “We have been distributing the Beyond Gourmet line since it was introduced, and are excited to now have this popular line as our own, further building on the company’s commitment to providing environmentally-friendly, healthy cooking and baking products to our customers. We look to continue to develop the brand with truly unique products that are environmentally friendly.”

Beyond Gourmet was established in 1995 in order to bring high quality, environmentally-friendly cooking and baking products to U.S. consumers. At the forefront of the unbleached paper movement, Beyond Gourmet remains committed to bringing a better product for a cleaner, safer environment. In fact, Beyond Gourmet’s first product, unbleached Parchment Paper, remains one of the brand’s most popular items today.


According to Ken Olsson, president of A.V. Olsson Trading Co., Inc., the decision to sell the Beyond Gourmet brand is in line with the company’s renewed focus on the global dairy trade. In the coming year, Olsson will also serve as the president of the Cheese Importers Association of America.

“When deciding to to sell Beyond Gourmet, we knew that HIC was the right candidate to take the brand into the future. When we launched the Beyond Gourmet brand 20 years ago, Harold Import Co. was our first customer,” explains Olsson. “Through the years Robert Laub has been integral in helping us develop the line by suggesting items, providing insight into market positioning, and introducing us to suppliers to produce the product.”

HIC, Harold Import HIC, offers the best culinary supplies, essential cooking tools, gourmet kitchen supplies and food preparation equipment at the most affordable prices. With more than 3,000 culinary supply products from the company’s own brands, exclusive brands, and top brands, HIC products are available in over 10,00 retail outlets worldwide.BeyondGourmetCheesecloth

For more information, contact HIC, Harold Import Co., at 800-526-2163. For media inquiries, contact Laura Everage, leverage@haroldimport.com, 415-306-4546.

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About HIC, Harold Import Co.

Each and every day at HIC, Harold Import Co., we aim to bring you the best gourmet kitchen supplies, kitchen tools and gadgets, and food preparation equipment at the most affordable prices. This has been our mission since day one and it’s at the very heart of our family-run business. Contact us at www.haroldimport.com, follow @HaroldImportCo or connect with us at www.facebook.com/haroldimportcompany

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