For more than 50 years, chefs around the world – commercial, home or professional – have turned to HIC, Harold Import Co. for the tried-and-true kitchen utensils that are essential for any kitchen. And now, it is easier than ever for chefs to find all that’s needed to prepare meals for everyday or special occasions when using the new HIC, Harold Import Co. website, www.haroldimport.com.

Our newly designed website highlights our extensive collection of culinary supplies from our own Family of Brands, our Extended Family of Brands and thousands of gourmet kitchen supplies from leading brands around the world.

The easy-to-navigate site includes full color photos and descriptions of each of the company’s collection of more than 3,000 quality culinary supplies and essential cooking tools to keep you cooking. Whether you’re looking for a gourmet kitchen supplies, porcelain bakeware, grilling tools and accessories, or any of the plethora of other culinary supplies available today, HIC, Harold Import Co., has all the key ingredients for your kitchen.

“The newly design website provides our customers the ability to easy search consumers with the most extensive list of products available,” explains Robert Laub, president of HIC, Harold Import Co. “We have transformed the site from one that provided an overview of our product offerings to one that is a full product site offering detailed product descriptions alongside product imagery of every SKU we offer.”

The new design highlights the extensive collection of brands from HIC, Harold Import Co., including the company’s own Family of Brands:  HIC, Mrs. Anderson’s Baking®, Helen Chen’s Asian Kitchen®,  The World’s Greatest™ Gadgets, Fante’s Italian Home Cooking, Cutlery Pro, Beyond Gourmet and Elizabeth Karmel’s Grill Friends®. The website also features the company’s Extended Family Brands, which represent the most renowned names for your gourmet kitchen including  aerolatte® and Marcato. Visitors can also peruse an array of gourmet kitchen supplies from leading brands from around the world.

In addition to providing and extensive list and description of the company’s full catalog of products, the website highlights the latest New Products, HIC in the Media, Special Events, and a link to our product videos and resources. As an added feature, our Where to Buy* section guides consumers to retailers carrying HIC products. (*Retailers, ask us how your store can be included on the Where To Buy section.)

About HIC

HIC, Harold Import Co. is a third-generation, family-owned and operated business founded in 1957 specializing in gourmet kitchen supplies.

Today, HIC, Harold Import Co. offers thousands of products imported from over 25 different countries on five continents. Products are available worldwide in over 10,000 retail outlets—big and small, on and off-line.  Culinary shops all over the world count on HIC, Harold Import Co. to deliver high-quality kitchenware at the best possible prices

With more than 50 years of experience, HIC, Harold Import Co. team remains dedicated to understanding culinary trends, knowing how a product works, and ensuring that we offer the best product at the best possible price.